|Subject||Public Relations and Public Opinion|
|Semester||2nd semester (spring)|
|Study programme:||Business studies (Master)|
The course will be carried out in the Slovene language and is an obligatory course in accordance with an officially approved curriculum of the Master Degree program in Business Studies.
Students must have sufficient knowledge of the Slovene language so that they can communicate with lecturers and other students, follow the lectures and understand the study materials.
After passing the exam, the student will understand the role of media and the importance of effective management of relations with different publics as a part of management.