Marketing of the Church Property in Slovenia

Milena Fornazariča, Zoran Vaupot

Marketing of the Church Property in Slovenia

Keywords: marketing, Church property, marketing goals, marketing activities

Abstract:
Different Church institutions as well as individual states (tax implications) around the world have clear rules on commercial use of Church facilities. Can the Catholic Church in Slovenia market its own property? Which part of the Church property is possible to be marketed? We pointed out a case study from business environment and we tried to connect commercial use of the Church property to marketing theory (product, price, place, promotion). We listed some tax, legal and organizational dilemmas, some challenges (defining clear goals) and some instructions from marketing practice how to be successful on the market. This is obviously a huge opportunity for the Slovenian Catholic Church, with many challenges and unused ways how to become even closer to its faithful.

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