Business Communication

SubjectBusiness Communication
Semester4th semester (spring)
TypeRequired
ECTS6 ECTS
Study programme:Business studies (undergraduate)
Primary language:Slovene
Introduction
The course will be carried out in the Slovene language and is an obligatory course in accordance with an officially approved curriculum of the Undergraduate Degree program in Business Studies.

Preconditions
Students must have sufficient knowledge of the Slovene language so that they can communicate with lecturers and other students, follow the lectures and understand the study materials.

Goals
  • To understand the basic concepts of business communication.
  • To understand the cultural aspect of this phenomena.
Competencies
  • Understanding of seen and unseen in communication with special impact on achieving goals
  • Understanding the effectiveness of communication
  • Understanding complexity and relations among technology, effective communication and communication skills
  • Ability to communicate in different circumstances
  • To gain the insights into ethical aspects of communication
Learning outcome
After passing the exam, the student will understand the role of media and the importance of effective communication in a business environment.

Syllabus
  • Introducing media landscape
  • Media categories
  • The role and importance of business communication
  • Changing role of media, consumer and media planning
  • Key factors in relation between media and public
  • Media ownership and its profitability
  • Technological changes
  • New information sources and media content
  • Media commercial policy
  • Pro's and con's of verbal and non-verbal communication
  • Non-verbal communication
  • Verbal communication
  • The role of different culture in communication
  • Basics of business negotiation
Teaching and learning activities
  • Teacher explanations
  • Conversation / debate
  • Presentation of seminar papers
Evaluation systems and criteria
  • Evaluation system consists of: seminar work (30% of the weight) and a written exam (70% of the weight).
  • Regardless of the calculation taking into account the individual weights, first the written exam must have the positive evaluation.
Teaching and learning material
  • Možina, S., Tavčar, M., Zupan, N., Kneževič, A., N.: Poslovno komuniciranje: evropske razsežnosti. Maribor, Obzorja, založništvo in izobraževanje, 2004.
  • Bovee, C. L., Thill, J. V.: Business Communication Today. (9th Edition), Prentice Hall, 2007.
Office hours
  • Before and after the lectures
  • By agreement