Business Communication

Subject	Business Communication
Semester	3rd semester (autumn)
Type	compulsory
ECTS	6 ECTS
Study programme:	Economics / 1st Bologna cycle
Primary language:	Slovene

Introduction
The course is delivered in Slovenian and is a compulsory course in accordance with the officially approved curriculum of the university undergraduate study programme in Business Studies.
 
Prerequisites
Students must have a sufficient command of Slovenian to communicate with the lecturers and fellow students, to follow the lectures and to understand the study materials.

Content (Syllabus outline)

1. Introduction to the media landscape
2. Defining contemporary media
3. The role and importance of business communication
4. The changed role of planning, the consumer and the media
5. The key factors in the relationship between the media and the public
6. Media ownership and profit orientation
7. Technological change
8. New media content and sources of information
9. The commercial policy of the media
10. The advantages and disadvantages of verbal and non-verbal communication
11. Non-verbal communication
12. Verbal communication
13. The cultural aspect of communication
14. The fundamentals of business negotiation

Objectives and competences
To become acquainted with and understand the basic approaches to a comprehensive understanding of the importance of business communication To understand the cultural aspect of this phenomenon

Intended learning outcomes
Competences Understanding of the visible and the invisible in the communication process, with particular emphasis on achieving objectives Understanding of what effective communication is Understanding of the complexity and interdependence of technology, the effectiveness of messaging and communication skills The ability to communicate in various situations Familiarisation with the ethical aspects of communication Learning outcomes Having passed the examination, the student will understand the role of contemporary media and the importance of the ability to communicate effectively as part of the business function.

Learning and teaching methods

Forms of work

Frontal teaching

Independent student work

Methods of work

• Explanation
• Conversation/exchange of views
• Presentations of seminar papers

Assessment

Assessment consists of: a seminar paper (30% weight in the overall grade) and a written examination (70% weight). (30%)

Irrespective of the calculation taking the individual weights into account, a positive grade in the final examination is a prerequisite for a positive overall grade. (70%)

Readings

• Obvezna literatura
• Skripta nosilke predmeta.
• Priporočena literatura
• Bovee, C. L., Thill, J. V.: Business Communication Today. (9th Edition), Prentice Hall, 2007. Izbrana poglavja v obsegu 100 strani.

Office hours

• Before and after lectures
• By arrangement