|Semester||4th semester (spring)|
|Study programme:||Business studies (undergraduate)|
The course will be carried out in the Slovene language and is an obligatory course in accordance with an officially approved curriculum of the Undergraduate Degree Program in Business Studies.
Students must have sufficient knowledge of the Slovene language so that they can communicate with lecturers and other students, follow the lectures and understand the study materials.
To understand the basic digital marketing concepts.
Ability to understand basic functions and strategic application of digital marketing in traditional businesses.
After passing the exam, the student will understand the role and basics of implementation of digital marketing in a company.