Vedenje potrošnikov

Reference nosilca
1.01 Izvirni znanstveni članek VUKASOVIČ, Tina. Covid-19 pandemic influence on consumer buying behaviour. International journal of management, knowledge and learning. [Spletna izd.]. 2021, vol. 10, str. 65-74, VUKASOVIČ, Tina, MATIČIČ ZVER, Manca. Environmentally friendly textile products: conceptual buying behavior model. Journal of textile and apparel technology and management: JTATM. spring 2021, vol. 12, iss. 1, str. 1-15. MATIČIČ ZVER, Manca, VUKASOVIČ, Tina. Consumers' attitude towards eco friendly textile products = Stališča potrošnikov do okolju prijaznih tekstilnih izdelkov. Tekstilec : glasilo slovenskih tekstilcev. [Tiskana izd.]. 2021, vol. 64, no. 2, str. 159-171. VUKASOVIČ, Tina, MIHAČ, Vlaho. Trends in the online booking of hotel accommodation. International journal of e-services and mobile applications. Jan.Mar.2021, vol. 13, iss. 1, str. 60-76. VUKASOVIČ, Tina. Knowledge as an important factor in the process of creating brand equity. International journal of innovation and learning. 2020, vol. 28, no. 2, str. 139-158. VUKASOVIČ, Tina. Understanding the consumers' personal characteristics as the starting point for targeted marketing. Management. [Spletna izd.]. spring 2020, vol. 15, no. 1, str. 29-41. LUKMAN, Aleš, VUKASOVIČ, Tina. The factors influencing the buying decision of customers behaviour. Management. [Spletna izd.]. fall 2020, vol. 15, no. 3, str. 221233. ADZOVIĆ, Almin, PURG, Danica, VUKASOVIČ, Tina. Decision making theories in medicine reimbursement. International journal of Euro-Mediterranean studies. [Print ed.]. 2019, vol. 12, no. 2, str. 67-92. VIDMAR, Urška, VUKASOVIČ, Tina. A model for a successful approach to applying for Horizon 2020. International journal of value chain management. 2019, vol. 10, no. 1, str. 26-52. JAGODIČ, Gregor, VUKASOVIČ, Tina. Uticaj medija na ponašanje kupaca = Media influence on consumer buying behaviour. Serbian Journal of Engineering Management. 2019, vol. 4, no. 2, str. 39-48. VIDMAR, Urška, VUKASOVIČ, Tina. Identifying elements for a successful approach to applying projects. International journal of management, knowledge and learning. [Tiskana izd.]. 2018, vol. 7, iss. 2, str. 217-243, 247-248. VUKASOVIČ, Tina, JALEN, Nataša. Predlog marketinškog plana za ulazak novog brenda prehrambenih dodataka na tržište = Marketing plan proposal for the entry of a food supplement brand into the market. Serbian Journal of Engineering Management. 2018, vol. 3, no. 2, str. 36-50. VUKASOVIČ, Tina, STANTON, John L. Going local: exploring millennials preferences for locally sourced and produced fresh poultry in a developing economy. World's Poultry Science Journal. Dec. 2017, vol. 73, iss. 4, str. 757-766. 2.01 Znanstvena monografija VUKASOVIČ, Tina. Koncepti sodobnega trženja. Pearson, cop. 2020. VUKASOVIČ, Tina, JAGODIČ, Gregor. Osnove trženja in strateškega tržnega načrtovanja. Harlow. Pearson, cop. 2017. VUKASOVIČ, Tina. Osnove trženja za 21. stoletje, (Znanstvene monografije MFDPŠ). 2. natis. Celje: Mednarodna fakulteta za družbene in poslovne študije, 2016. VUKASOVIČ, Tina. Poreklo izdelka in vrednost blagovne znamke, (Znanstvene monografije MFDPŠ). Celje: Mednarodna fakulteta za družbene in poslovne študije, 2013. VUKASOVIČ, Tina. Vedenje porabnikov: celovit pristop k raziskovanju vedenja porabnikov, (Znanstvene monografije MFDPŠ). Celje: Mednarodna fakulteta za družbene in poslovne študije, 2013.

Temeljni literatura in viri

• Obvezna / Required Readings:
• Vukasovič, Tina (2013). Vedenje porabnikov: celovit pristop k raziskovanju vedenja porabnikov, Celje: Mednarodna fakulteta za družbene in poslovne študije.
• Vukasović T. (2018). Consumers’ lifestyle and personal characteristics as the basis for market segmentation. Monograph of the DOBA Business School. Str. 286-294.
• Pinki Rani (2014). Factors influencing consumer behaviour. Int. J. Curr. Res. Ac. Rev., 2(9): 52-61, dosegljivo na: http://www.ijcrar.com/vol-2-9/Pinki%20Rani.pdf
• Vukasović, T. (2020) ''Novi trendi v nakupnem vedenju potrošnikov: https://www.fakulteta.doba.si/doba-znanja/izr-prof-dr-tina-vukasovic-novi-trendi-vnakupnem-vedenju-potrosnikov
• Vukasović, T. (2020) ‘’Kako spoznati potrošnika in ga prepričati, da postane naš zvest potrošnik?’’ https://www.fakulteta.doba.si/doba-znanja/izr-prof-dr-tina-vukasovickako-spoznati-potrosnika-in-ga-prepricati-da-postane-nas-zvest-potrosnik
• Gradivo obravnavano na predavanjih in vajah. / Materials discussed during lectures and tutorials.
• Priporočena / Recommended Readings:
• Vukasović, T. (2020) Koncepti sodobnega trženja. Pearson.
• Rihtaršič, T. in Makovec, N. (2020). Vedenje potrošnikov v digitalni dobi. Ljubljana: GeaCollege.
• Kotler, P., Armstrong, G., (2018). Principles of Marketing. Pearson Education. Poglavlje: 5.
• Solomon, M. (2018). Consumer behavior: Buying, having, and being. Boston: Pearson.
• Fatimah F., Latuszyska M. (2012). Methods for gathering data for the study of consumer behavior, Studies & Proceedings of Polish Association for Knowledge
• Management, No. 58, 2012 dosegljivo na:
• http://pszw.edu.pl/images/publikacje/t058_pszw_2012_furaiji_latuszynska__methods_for_gathering_data_for_the_study_of_consumer_behavior.pdf